One of the changes we've been working on with new products is moving away from pop culture. It was new and fresh when we started, but now it's being done by everyone everywhere. Let's do something new again!
We have our own bunny world complete with holidays, traditions, departments, fluffles, Sacred Orders, and will now be referencing that instead! Will it be super weird and chaotic for a while? YES. But honestly, don't we need a lot more of that in life? We think so.
We've used our 5 Sacred Orders to break up scents into scent families. Labels will reflect the name of the scent family (Sacred Order) as opposed to a specific scent name. This allows us to make and share any fragrance and/or fragrance & product combination as we go. How's Annie? in a soap and butter and scrub? Sure! We will no longer be locked in by labels.
If you are wondering whether existing product names will be dropped altogether.... well ultimately- we don't know. But for now we will go ahead and keep using them just for simplicity's sake. New scents will likely INITIALLY be named after their primary fragrance.... and if it becomes something that you can't live without, it will earn itself a name (likely after a historically iconic Arcane Bunny Society bunny) and permanently join the family.
Below, we've outlined the new scent families and provided examples of what collection/product will be included, what season and maybe holiday they represent. It might be confusing at first, but we promise it will ultimately be cohesive!
Bureau of Rain
Scent families: Green, Fresh, Aquatic
Season: Early-Mid Spring
Collection(s) joining: Not Dead But Dreaming
Sanctum of Inspiration
Scent families: Florals
Season: Late Spring - Early Summer
Product(s) joining: Flutter Valley
Agency of Sun
Scent families: Sweet candy scents, Sweet fruity scents
Season: Mid-Late Summer
Collection(s) joining: Nostalgia, Rabbit on the Moon
Necrarbor of Death
Scent families: Spicy, Earthy, "Masculine," Traditional "Fall" scents
Season: Fall, Halloween
Product(s) joining: You Opened It, Scary German Guy
Reliquary of Wisdom
Scent families: Heavier food scents (baked goods, chocolate, coffee), Heavier fruit blends, Traditional "Holiday" scents like pine, cranberry, candy cane, etc.
Collection/Product(s) joining: Meanwhile, I'm Cookies
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GOODBYE, 2019! Let's boot it out the door with a sitewide 20% off sale!